September 23, 2004      Share

Gap Inc. will test a new store brand next year
designed for women age 35 and older, “a demographic group
with plenty of spending money but wide-ranging tastes
that can be difficult to satisfy….”
It doesn’t have a name yet, Which is where we come in!

The Top 7 Rejected Names
for the Gap’s New Stores

7> The Sag

6> Victoria’s Senior

5> Mamama Republic


3> The Liniment

2> Elastic Wasteland

and the Number 1 Rejected Name for the Gap’s New Stores…
1> Old Lady



Selected from 12 submissions from 7 contributors.
Today’s Top 5 List authors are:

James Floyd, San Diego, CA — 1
Mary Ann McDonald, Sacramento, CA — 2
Taylor Chadwick, Newport News, VA — 3, 6, Banner Tag, RU list n
Matt Van Opens, Kenosha. WI — 4, 7
Marcelo Rinesi, Buenos Aires, Argentina — 5
Fran Fruit, Winnetka, IL — List Moderator/Governing Bo